Perks of good customer-business interaction.
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Generating ideas. One interesting thing
about creating great ideas for your products and marketing is that you shouldn’t think like an
entrepreneur. When you can connect with customers and share their ideas—and
therefore think like your customers—you’d find it much easier to answer all
those questions about what customers want, what they like and hate about your
business, etc.
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Addressing customer
complaints. Don’t
get so detached from your customers that the very first indication you get that
people are not pleased is a steep drop in sales. Keep in touch using any of the
many methods available to you and be quick to address any issues and concerns. People
love quick service, so be sure to give it to them.
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Spreading the
word. When
you take the time to talk to just one customer, you are actually setting the
stage for a much bigger customer base because your customer can tell his
friends, who can in turn tell their friends, and on and on about your business.
Don’t underestimate the power of one pleased customer, and take the time to attend
to everyone.
Tools to use.
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Videos. Don’t be fooled into
thinking that a 15-second video cannot effectively help
you connect with customers. It’s all about knowing what to share as well as
giving the customers a chance to give their feedback and start discussions. You don’t need long, elaborate commercials to market. A few seconds
will do.
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Social media. While the first one may
technically fall into the social media category, this is broad and diverse enough that there are still so many aspects
to explore. Post shout outs to your friends in Facebook; tweet and retweet clever
sayings in Twitter; and even post daily peeks in Instagram. There’s practically
an entire world at your disposal, and the best part is you can take it anywhere you want.
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Conversation. Nothing can ever replace
personal interactions between you and a customer. Knowing
how to talk to your customers is an important skill, something which many business
owners unfortunately do not have. This is all the more important for small
businesses, because the relationships you forget between customers at this
level is very strong.
I agree that interacting with customers is an effective way for companies to engage with their customers. It makes the customers feel like they are connected to the product and helps business owners find out what their customers are searching for.
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